What Are the Travel Industry’s Biggest Challenges Going Into 2025?
Despite making tremendous strides in 2024, the travel industry still faces several challenges and here's a list of some of them.
AI in Travel
Artificial intelligence (AI) is the dominant topic of the future in travel, and we’re keeping a close eye on it at Skift.
Breakthrough generative AI technology was released publicly by OpenAI last November, and a number of big-name travel companies have already responded. Expedia, Kayak, and more — including multiple startups — have started releasing experimental technologies that could lead to transformations in the way users discover, plan, and book travel.
Skift's own Ask Skift AI deep search tool gives readers extensive insight into the business of travel by training artificial intelligence on the complete archives of Skift, Skift Research, Airline Weekly, Skift Meetings, Daily Lodging Report, and Skift Live events.
3 Ways Ground Transportation Can Benefit From AI
Ground transportation stands to gain significantly from AI adoption as a means to free itself from legacy tech constraints. AI enhances efficiency by optimizing routes, managing fleets, and reducing fuel consumption, while also boosting customer satisfaction.
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Staying ahead of the next wave of change.
June 4, 2025 - NEW YORK CITY
Hostaway CEO on What's Next After Raising $365 Million: Europe Expansion, More AI
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Hostaway Raises $365 Million for Short-Term Rental Management Platform
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AI-Powered Revenue Management Transforms Ground Transportation
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New Report: Top Winter Travel Trends to Shape Your Marketing Campaigns
As travel booking behaviors become more technology-driven, companies must refine their engagement strategies. A new report from Criteo provides data-driven insights into how brands can shape their marketing strategies to capture consumer demand during the peak winter booking window.
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Amex GBT Details Its First AI Projects: 'An Unlocker of Creativity'
Amex GBT has spent much of the year establishing strategy and working on experiments. Now it's time for deployment.
What Travel Tech Leaders Want From the Trump Administration
Travel tech leaders are uncertain exactly where they fall on the list of Trump's priorities, but they believe his policies will be good for innovation.