AI in Travel

Smart technology is playing an increasingly important role in our lives. At home, we playfully bark orders and pose hypothetical questions to virtual assistants such as Siri and see them getting smarter over time. The reality is that interconnected, cognitive technology is on the brink from moving from novelty to essential on the home front. For business, it’s a game changer.

Airline chiefs are more likely to moan than talk optimistically about leaps in artificial intelligence. But a new SITA survey suggests they're realizing that it can be the bedrock of their futures.

Chatbots offer the first glimpse into a future where meeting and event planners can deliver mass personalization at scale using artificial intelligence.

It’s clear that there are ways in which luxury brands can differentiate their customer experience using artificial intelligence, but it will require a sophistication that is still unseen in the travel industry.

Artificial intelligence, machine learning, and more sophisticated API-connected platforms are powering better speed, relevance, and accuracy of search and automating services across all touchpoints of the traveler journey—allowing travel providers and resellers to connect with customers more efficiently.

Bots have come a long way since Alaska Airlines introduced 'Ask Jenn' about a decade ago. But they're still not perfect. At least for now, we'd rather have a human touch.

Microsoft thinks that voice-powered internet gives it a shot — via voice assistant Cortana — at upending today's travel search funnel, which is dominated by Google's search results. The theory's plausible, but Microsoft needs to move faster to win.

Today, the travel industry is mostly applying artificial intelligence (AI) to power chatbots and dynamic pricing tools. But a time-traveling cyborg tells us more innovation is coming.

If your company doesn't have an artificial intelligence-fueled chatbot, the odds are you will one day. Is your company going to sit out this trend like so many procrastinators, or resource-constrained companies, did when the first crop of mobile apps appeared? History does have a habit of repeating itself but it doesn't have to.

Corporate-booking technology vendors Serko and Concur plan to add natural language bots to their tools. Other players are likely to follow.