Articles tagged “austin”

Picnik's growth tells a larger story of how small restaurant entrepreneurs are growing enterprise businesses leveraging community-based wellness trends and social media.

More convention bureaus like Atout France should adopt an influencer campaign strategy to drive a higher level of digital engagement around both industry and non-industry events.

Part of C2 Montreal's mandate is to attract outside companies and talent to explore the city's convergence of social, tech, research, cultural, urban, and industrial innovation. The conference's trendy design is just the first step in that process.

In a super competitive market to attract high-tech talent, cities are promoting their overall livability and lifestyle attributes as much as their tech economies. At SXSW 2016, they accomplished that with expensive and experiential destination marketing strategies integrating local venues and global panels highlighting the future of business.

By partnering with South by Southwest for the first time, Marriott is targeting a new audience that it coins "experience seekers," while also adding a certain cachet to its loyalty program.

After years of talk and conjecture about event app customization and beacon technology, the 2016 SXSW GO app seems positioned to deliver on those expectations.

Due to accelerating globalization, more cities than ever are competing to attract foreign corporate investment and talent. Therefore, city leaders are placing a higher value on convention centers to help develop their destinations' business brand.

Fast Company's extensive historical overview of SXSW Interactive provides a story arc from the birth of 21st century multimedia to Zooey Deschanel.

In one of the only instances where mobile doesn’t refer to a smartphone, CVBs are physically meeting tourists where they are and meeting their need for instant relevant information.