Articles tagged “australia”

Thus starts a pivotal moment in the global long haul aviation sector, a the power firmly moves to the mid-east hubs. All links to Europe now pass through the Gulf, metaphorically and literally.

Now you now why it is hard for startups -- and indeed traditional players -- to be successful in digital: all the historical industry-defined value chains have blurred -- we would even argue the phases of dreaming, planning, booking, destination aren't as clear as this report says -- and consumers are jumping across all of these using all the digital tools at their disposal.

There's a bit of a carnival barker's promise here -- you know something's loaded against you -- but it's still a cheap way of promoting the benefits of your less-than-rainy destination to places with much bleaker weather.

Australia has the double whammy of an economic problem & the tyranny of distance, and needs workers to spur tourism jobs, and in turn build up tourism itself.

Behind every airline, music festival, and UNESCO World Heritage site is a country desperate to increase its share of the world tourism market and welcome more money-spending tourists across its borders.

In other words, free-wifi across all country will be a huge marketing coup for Australia, in press and of course among travelers. Though unlikely it will happen country-wide.

"Our job at Tourism Australia is as creator, co-creator, curator and syndicator of this content." That's surely nirvana-level social media marketer talk right there.

Australia is in an optimal position to benefit from the explosion of outbound travel in Asia, but will need to differentiate itself to stand out to travelers seeking the history, culture, and shopping available in Europe.

Winter tourism destinations, already impacted by the recession and shorter seasons thanks to climate change, rely on niche groups of repeat visitors to keep their ski communities alive.

Emirates, Etihad, Qatar and Turkish airlines are in a race to spread their wings beyond their fast growing airlines, and corporate sponsorships are coming aplenty.