Future tourism campaigns for Australia will be running on a tight budget, because although Virgin has doubled its funding, the total still falls some $30 million below Qantas’ contribution over the past three years.
Australia's tourism industry didn't have a great 2012: falling numbers, Qantas' troubles and its controversy with Tourism Australia. At least TA can start 2013 with a fresh coast of paint, so to speak.
The publicity that a destination garners from a few blog posts is nothing in comparison to the tourism boost that results from lengthy exposure on a national celebrity’s TV show.
Every country is attempting to lure a lucrative and growing population of Chinese tourists, but details like Mandarin-speaking staff and the ability to accept Chinese payments are needed to turn their presence into profit.
The Australian carrier has bumbled through 2012 as if it wants to be a loser. Pinning its problems on an outsider in such a childish way brings it one step closer to making this a reality.
A promotion such as this is only really plausible at a small boutique level, but could take off as an industry trend if it proves successful for the free spirited guest.
You know that your citizens are causing trouble abroad when you start asking everyone to pony up a little extra to help finance consular advice. Perhaps Australia should consider imposing the levy only on destinations where visitors get most out of hand.
The economic slowdown hasn’t slowed the Australian tourism industry, which witnessed an increase in spending in every travel segment, including outbound trips.