Considering the low margins they make flying us where we're headed, airlines are smart to seek other sources of revenue through travel-related merchandise.
Frontier may have discovered that its attempt to get more direct purchases wasn't worth lost business from customers turned off by the $100 baggage charge, or it may hope to score popularity points by bucking the extra-fees trend. Either way, this is a win for Priceline, which now boasts one more reason to book through its site instead of the airline's.
Your baggage may go missing thanks to a carrier who is flying an Airbus plane, but at least you'll be able to track where that bag is thanks to Airbus.
All the thought behind smart technology is a great thing, but there's little mention in the study of the effect baggage fees have on lost bags -- the fewer checked, the fewer lost.
When you make your baggage handlers central to your advertising campaign you need to be ready for them to take a stand when they see their power being weakened.