An asset-light Banyan Group is diversifying its portfolio across continents and traveler demographics to secure growth and minimize risks in an ever-changing market.
Banyan Group has launched its first Banyan Tree hotel in Japan, located in Kyoto, and plans further expansion with four additional properties in development.
Banyan Group, the Singapore-based luxury hotel operator, is on a growth spree. It is also going asset-light faster than you can say "fee-based income."
The Mandai Rainforest Resort, an eco-friendly resort operated by Banyan Tree and featuring 338 rooms including unique treehouses, is set to open in Singapore in early 2025, following delays due to the Covid-19 pandemic.
Banyan Group through its rebranding is determined to shield its core brand, ensuring it retains its essence amidst the clamor of multiple brand launches.
Banyan Tree Group, closing out the 2022 fiscal year with 63 properties across its global portfolio of 10 hospitality brands, expects to get to 113 hotels by the end of 2025.
Can you go wrong with imagery of animals or nature and heartwarming messages? Not if you're a hotel sharing your sustainability efforts via social media. That's what The Datai Langkawi, Fairmont, and Banyan Tree have found.