Articles tagged “belmond”

Glossy magazines and digital marketing can’t always deliver the connections that luxury brands want to foster with their top customers. Physical hospitality experiences are where we’re seeing the most creativity.

In 2025, Belmond is rolling out offerings with old-school opulance that feels ripped from the pages of an Agatha Christie novel — if Christie's characters had wellness spas and farm-to-table dining. Think of Belmond as an anti-Aman: less minimalist zen, more maximalist glamour.

There are a lot of options in high-end hospitality, but many of them are lacking depth and soul. Belmond is taking a contrarian approach.

In most cases, having not a whole lot more than 25 properties is an optimum number.

Belmond and the Cipriani family have reached an agreement to put an end to all litigations between them around intellectual property.

Nothing like a world-shattering crisis to force companies to look into the mirror and contemplate a makeover. Will consumer travel preferences change forever because of coronavirus? Forever is a very long time.

Luxury travel brands may see a customer looking for a deeper experience when travel picks up after the pandemic. They will be there to serve.

The state of luxury is evolving and morphing. And the commonality of those who are forging resonant experiences is that they are looking outside of some of the tried-and-true formulas, mining heightened sensory territories that evoke something deeper in guests.

Luxury brands are gradually realizing the power of experiences and this is leading them to buy or partner with traditional travel and hospitality companies. Expect this trend to continue in 2019.

Convergence, collaboration, partnership. By whatever name you call the phenomenon, expect to see more luxury travel companies taking the tack of expanding their appeal through teaming up with brands their customers likely fancy.