Booking Holdings

Has the worm turned? Have Expedia and Booking.com found a way to trim the growth of their bloated advertising spend? That would not be great news for some advertising platforms, and would be a significant change in the way the largest players conduct their marketing operations.

A lot of Trivago's problems, including an advertising diss from Booking Holdings, are beyond the company's control so it is doing what it can, namely reducing advertising spend and headcount in an attempt to get into the black. Speaking of Booking Holdings, Trivago may need a dot-com-like Priceline comeback to right the ship.

It's summer. Slow down. Take a breath. And catch up with some of Skift's best deep dives and enterprise stories so far in 2018.

When mergers go awry, it isn't always merely because the acquired company was a dog. Sometimes the purchaser likewise screws the whole thing up.

The battle between Airbnb and Booking (and everyone else in online travel) is just beginning.

Travel is full of discovery — sometimes not for the better. The CMO of Booking.com explains how the company is trying to ease some of those unhappy surprises.

The acquisitions of Active Hotels and Bookings B.V., which led to the creation of Booking.com, transformed parent company Priceline.com, and online travel history. Take a look at Priceline's fourth quarter of 2005 financial results, and you'll be able to see the journey in process.

The stars were seemingly aligned when Booking.com made its move. The big U.S. players were too comfortable with their huge margins from the merchant model; Booking.com focused on independent hotels; and search engine marketing was on the rise. Still, it was the entrepreneurs and dealmakers who made it all happen.

The deal surprised analysts, some of whom didn't see an obvious logic for it. Yet one thing is sure: Online hotel sales are a bit like an old-fashioned butter market. A big chunk of butter changes hands multiple times and everyone gets their hands greasy.

Booking.com is Booking Holdings' favored child, but with the addition of HotelsCombined, it is apparent that the parent company still sees plenty of opportunity for its Kayak unit in metasearch worldwide. This deal will help Kayak expand in Asia Pacific, and will give HotelsCombined additional resources as well.