Articles tagged “booking”

Global travel demand is strong overall, but growth potential varies widely by market. Travel intent does not always guarantee growth: our five-dimension scorecard maps where it does, and where it falls short.

On Monday's Good Morning Hospitality, A Skift Podcast, Brandreth Canaley and Michael Goldin break down who is actually controlling the relationship between a traveler and a booking right now.

The index fell to 97 in May, but this does not indicate that people have stopped traveling; travelers have just become more selective about where they spend their money.

Most destinations’ marketing campaigns lead with what is on offer, such as price, product, or infrastructure. But the travelers who are most likely to return want to know what is on offer to them personally. Should the focus be on marketing the destination as a product, or should marketing target the traveler?

Most destination budgets lean heavily toward attracting first-time visitors. But this growth model is under strain — it may be time to change the equation and ask what smarter allocation would look like.

If AI agents become the next distribution layer, does the decade-long battle between hotels and OTAs even matter anymore?

As of April 2026, the index stands at 99. The East is gaining. The West is losing ground.

On Monday's Good Morning Hospitality, A Skift Podcast, Wil Slickers, Michael Goldin, Brandreth Canaley, and Jamie Lane break down why Airbnb, Uber, and TikTok are all making the same bet…

TikTok is moving from trip inspiration into bookings, turning videos for hotels and experiences into bookable inventory inside the app.

The traditional destination growth model, built on attracting first-time visitors might become unsustainable with rising acquisition costs, shifting traveler behavior, and growing competition. Destinations must work on strategies to be chosen again.