Articles tagged “Boutique Group”

The group has yet to open a hotel, but the new CEO says he's confident in the rollout plan.

Modern sustainability in travel is no longer just about environmental initiatives. Hotel brands must also consider their impact on local communities and commitments to cultural heritage. With those pillars in mind, Boutique Group is paving the way for a new “responsible luxury” model in Saudi Arabia.

The luxury travel market is shifting from sheer opulence to authenticity, reflecting a growing demand among affluent travelers for meaningful, culturally rich experiences.

In the first dispatch of the Skift Travel Spotlight podcast from ITB Berlin, Skift speaks with Boutique Group about the role innovative design plays in developing Saudi Arabia’s hospitality sector.

Authenticity is the new luxury in travel. There’s a growing trend towards cultural exploration in ultra-luxury tourism, placing destinations like Saudi Arabia in the spotlight. For Boutique Group, this means offering guests not just a place to stay — but a chance to immerse themselves in history.