Articles tagged “boutique hotels”

Competition has pushed independent hoteliers like Pomeranc to think about what "boutique" means for a generation of travelers that will shortly grow up with Marriott's and Hilton's version of that guest experience. Technology not doubt has a role, but so does simply superior service.

As legacy hotel groups continue to build and buy boutique hotel brands, they're commoditizing the entire sector.

Do we need another lifestyle brand?

The growing trend of turning prisons into boutique hotels exemplifies consumers’ desire for authentic or unique experiences as well as hoteliers’ appetite for differentiating themselves by pushing design boundaries.