Authenticity is the new luxury in travel. There’s a growing trend towards cultural exploration in ultra-luxury tourism, placing destinations like Saudi Arabia in the spotlight. For Boutique Group, this means offering guests not just a place to stay — but a chance to immerse themselves in history.
Looking to make the most of Malaysia's visa-free policy for Indians, AirAsia is strategically enhancing its presence and involvement in the Indian market.
As the hyper luxury category spirals upwards, there is new white space for elevated boutique hotels that still offer five-star service. A new Paris opening is a perfect reference for what this category should look to.
If all the U.S. hotels planned in the lifestyle and soft-branded segments between 2024 and 2027 actually get built, it would mean 29% a year of pipeline growth on average. Color us doubtful.