Articles tagged “brand usa”

Ever since its creation in 2010 to be the country's destination marketing organization, Brand USA has faced potential cuts and even threats of elimination.

Major hotel CEOs say the U.S. has lost significant ground in attracting international visitors. They also say they are focused on expansion in high-growth markets like, India, Southeast Asia and the Middle East.

IMEX Frankfurt delivered its usual mix of deals, networking, and education. But beneath the business-as-usual veneer, geopolitical uncertainties kept conversations real.

Ever since its creation in 2010 to be the country's destination marketing organization, Brand USA has faced potential cuts and even threats of elimination.

The Trump administration is remaking Brand USA, although the end game is unclear at this point.

The U.S. Travel Association could push to waive visas for Indian travelers, but the Trump administration is pushing for more vetting.

Despite initial pushback from DMOs on adopting generative AI, leaders in the sector say it's imperative to move forward.

Dixon has proven he’s willing to fight for the travel industry. Now he’s got a much bigger budget.

Driven by an increase in spending power, Indians are traveling to the U.S. in huge numbers. Gains are further boosted by major sporting events held in the U.S., as Indian sports fans are willing to travel far for events.

CEOs at destination marketing organizations are compensated based on the economic impact they have. Independent research is needed.