Articles tagged “brand usa”

Ever since its creation in 2010 to be the country's destination marketing organization, Brand USA has faced potential cuts and even threats of elimination.

The Trump administration is remaking Brand USA, although the end game is unclear at this point.

The U.S. Travel Association could push to waive visas for Indian travelers, but the Trump administration is pushing for more vetting.

Despite initial pushback from DMOs on adopting generative AI, leaders in the sector say it's imperative to move forward.

Dixon has proven he’s willing to fight for the travel industry. Now he’s got a much bigger budget.

Driven by an increase in spending power, Indians are traveling to the U.S. in huge numbers. Gains are further boosted by major sporting events held in the U.S., as Indian sports fans are willing to travel far for events.

CEOs at destination marketing organizations are compensated based on the economic impact they have. Independent research is needed.

Many tourism board CEOs command high compensation. Here's Skift's first major look at the pay packages of U.S. destination marketing executives.

Today's podcast looks at Brand USA's new leadership, Hilton's new acquisition, and Air India's new loyalty program.

Industry veteran Fred Dixon is going to bring his experience promoting NYC to the nation's top tourism marketing job.