Articles tagged “branding”

From a consumer point of view, frequent flag changes are always confusing, especially as hotel chains are now positioning themselves as selling brand experiences. Good to know hotel owners are loyal.

Reaching far back into history for a branding message is a bit of a stretch that provides ample opportunity for the impact to get lost in translation. They should go with the simpler: "Yokohama: It's Close to Haneda Airport."

Great overview of how countries need to look further than spending money on buzzy ad campaigns, and think about their brands in the bigger picture, to have a long lasting effect in a turbulent geopolitical landscape.

Luxury amenities are a welcome treat on long-haul flights, but most airlines reserve the high-end goods for high-paying passengers in business or first class.

It’s difficult for new brands to make headway in the U.S.’s already crowded market, but these continue to grow by catering to a specific niche of travelers whose culture and language is implicitly understood.

Choice Hotels is playing its strengths by entering the European markets as most brands focus on Asia, in a strategy that could make the group one of continent’s largest players in the future.

Switzerland Tourism is doing an awesome job of branding with its hilarious videos. But, Open Switzerland is taking the branding exercise outside of official channels, and there's nothing wrong with that.

Big pops of airborne color help a carrier stand apart from rival silver tubes gliding through the sky. Here are the ones that inspire us.

Business travelers might be able to find Dallas on a map, but for many leisure travelers it's lumped in with a number of Southern cities making the potential success of this campaign a major boost for the city.

Staid roadside hotel brands are awakening to the existence of branding and the importance it holds in capturing the market of travelers most often on the road these days: young, business oriented, and design conscious travelers.