Articles tagged “branding”

Bags fly free (two of them) at Southwest Airlines, but a whole lot of other stuff costs plenty.

Couchsurfing offers travelers somethingnone of its competitors can match: free housing abroad. The organization will have to be careful not to ostracize loyal users on its journey for a fresh look.

It can be difficult enough for airlines to manage their brand internally, but even more perplexing when faced with outside spammers whose fraud promotions serve no apparent purpose.

Asian travelers are seeking out the luxury brands they recognize in all aspects of travel, and the hotel industry offers an exceptional opportunity to expand a brand and connect with consumers.

A niche focus for India’s next major advertising push will help it attain its goal of a 12 percent yearly increase in inbound tourists, especially for medical tourism – a growing sector for all of Asia.

Every aspect of a hotel’s design and ambience is strategically chosen, and a focus on scent appeals to guests’ most innate sense of comfort and relaxation.

Compared to the mishmash it was, this is a big improvement in term of simplifying the look. It still will have to cater to the ornate taste of its royal rulers, so unlikely to ever be hip.

Wi-Fi is expensive for hoteliers, but it guarantees a high return on investment as guests are apt to elect hotels with the service. Introducing other gadgets is more difficult as they quickly become outdated.

Talk of countries as brands is often superficial, but FutureBrand's picks do an excellent job of encompassing everything from quality of life for residents to the soft power natin's project beyond their borders.