Articles tagged “branding”

A new brand for Lufthansa's leisure subsidiary does little to reduce complexity in the group.

IHG really needs a conversion brand in the mid-market for supply and demand reasons. So this move is smart. Yet Garner falls flat with us as a name.

We appreciate how the new Air India livery has cleverly incorporated the Vistara colors, as the two airlines prepare to merge into one entity.

Hilton undertook a partial rebrand last year. Early data suggests that the massive ad blitz, which contrasted hotels with alternative accommodations, is paying off.

The marketing team behind Barbie have made the doll a household name. The upcoming summer release of the official Warner Bros. movie 'Barbie' on July 21, and the subsequent marketing…

Investor Stephen Chan has co-created numerous stand-alone boutique hotels, including a high-end hostel. But crafting a new playbook for each property is time-consuming. Can his team master the art of master-branding?

This summer, Palazzo Avino - a 12th century villa turned five star hotel - has partnered with Maison Valentino on a ‘Summer Beach Takeover’. 

The Shangri-La concept has always had a fantasy streak. But a new marketing video cleverly connects real-world experiences at its luxury hotels with a conjured haven of imaginary delights.

As if JetBlue Airways didn't have enough on its plate, the airline has unveiled a branding refresh with a new all-blue livery for its fleet.

Marriott's move underscores how hot the extended-stay category is.