Articles tagged “branding”

Many marketers design hotel brands to appeal more to hotel owners than travelers. One reason? Creating a new brand is easier than fixing an old one.

Hilton has struggled to get the H3 brand trademarked for its new extended-stay hotels. Some alternative names it's considering include Livsmart, filings showed.

Every rebranding is an opportunity to communicate a company's identity to its partners and customers. Joivy is no different.

Sports Illustrated's play for hotels could prove a winning brand extension. But its resorts risk becoming an also-ran if their operations aren't well coached.

A new brand for Lufthansa's leisure subsidiary does little to reduce complexity in the group.

IHG really needs a conversion brand in the mid-market for supply and demand reasons. So this move is smart. Yet Garner falls flat with us as a name.

We appreciate how the new Air India livery has cleverly incorporated the Vistara colors, as the two airlines prepare to merge into one entity.

Hilton undertook a partial rebrand last year. Early data suggests that the massive ad blitz, which contrasted hotels with alternative accommodations, is paying off.

The marketing team behind Barbie have made the doll a household name. The upcoming summer release of the official Warner Bros. movie 'Barbie' on July 21, and the subsequent marketing…

Investor Stephen Chan has co-created numerous stand-alone boutique hotels, including a high-end hostel. But crafting a new playbook for each property is time-consuming. Can his team master the art of master-branding?