Two carriers with no official World Cup sponsorship have generated one of the tournament's biggest travel marketing moments – all without paying FIFA a cent.
Theaters and arenas are becoming year-round brand real estate for airlines targeting premium customers. Whether that presence pays off in bookings, rather than just awareness, remains to be seen.
Heathrow is one of the Iran war's accidental winners – but an airport running at full capacity can only absorb so much of the world's rerouted traffic.
British Airways is taking the unusual step in permitting in-flight phone calls to take place on planes with Starlink. In the U.S., it is illegal to make such phone calls, but they are allowed in the UK and the EU.
This bold approach reduces operational complexity and resets customer expectations, but also suggests that carriers see instability in the region lasting well beyond the immediate crisis window.
Airline earnings season often reveals more through comparison than individual results. On Friday, IAG will be the second of Europe’s big three to report, offering valuable insight into the health of the industry.
As many British Airways flyers brace for status downgrades, rivals are seizing a rare chance to convince the UK’s most valuable travelers that there’s another way.
IAG’s steady-but-unspectacular quarter was enough to spook the market. The European airline group remains hugely profitable, but Friday’s numbers left many industry-watchers wanting (even) more.