With Indian airlines placing big bets on aircraft orders and deploying higher capacities on international routes, the global travel industry seems to be sitting up and taking note of the India outbound travel market's potential.
After moving above Sky Team to second in the “Big 3” of airline alliances, the next few years are more likely to be about staying put than targeting the top spot.
Here's the bad news, aka reality: the awfulness of flying these days has NOTHING do with the creative promise of travel described throughout the brilliant copy of this campaign.