Articles tagged “canada”

Being the nice guy in the neighborhood means nothing if you’re invisible. Canada needs to get out of its funk, get more funky and become more exciting for a whole new generation of travelers coming out of Asia and Latin America.

Clever use of riding on the coattails of social media, though seems a less long lasting strategy, more tactical campaign for immediate awareness.

Canada’s decision to pull leisure marketing from its poorest performing markets is an interesting tactic, but one that gives individual destinations an opportunity to stand out without competing against the more influential country brand.

It's hard not to focus on the gluttony in this episode (enviously, not judgmentally). But this was about Quebecois identity and the changing face of Canada as much as it was about delicious food.

U.S.- Canada daily traffic could be affected in a big way if this is the law. and now that it is out in public instead of being buried in a thick budget proposal, it wil get the proper debate it requires.

Banff Squirrel says it best himself: “A good approach to Twitter is to have someone at the helm who loves their product.” Being able to convey a personality and passion can define a destination’s brand more than sharing events and pictures.

Google Street View’s first trip to the Canadian Arctic and its images of the ghost town left by Japan’s 2011 earthquake are evidence of Google’s goal to put every inch of the earth online.

It’s not easy to come up with a creative and genuine way to market a destination. Just ask Barbados that’s trusting Rihanna to represent the island or Kentucky who has turned the responsibility over to a grassroots group of two.