Limited nonstop connectivity to India and a growing diaspora make Canada an attractive new market for Virgin Atlantic — but will regulators let it leverage the opportunity?
The Canadian flag carrier is doubling down on restrictions for basic economy fares while making modest enhancements to its economy comfort offerings. It's a delicate move that could damage its value proposition.
Canadian business travel is expected to grow robustly in 2024, outpacing global and U.S. rates, with increased spending and trip frequency despite financial challenges.