The startup’s biggest challenge will be acquiring flyers that are willing to put down $7,000 on a domestic round-trip flight for a private jet to also be okay with sharing that “private” flight.
Zipcar can expand quickly with new language capabilities and will likely repeat its practice from Spain of integrating a competitor to absorb its local customer base.
In a crowded and contested market, SideCar convinced investors that it could play within city regulations and plans to use the funding for legal and operational hires for its city-by-city expansion.