Chinese Outbound Travel News

Outbound tourism from China has been a major force in the global tourism industry before the pandemic. In 2019, Chinese travelers made 155 million trips abroad and spent almost $255 billion, amounting to 14% of global tourism revenue. The number of total outbound trips from China is expected to surpass 200 million in 2023 and 365 million by 2030. This would mean a significant recovery and growth for the global tourism industry. Follow news about this below.

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Nomura Predicts Chinese Tourism Level for 2024

Nomura reports that China's outbound tourism faces significant recovery challenges through 2024-2025, due to eased supply constraints but hampered by economic issues and reduced consumer demand, with a forecasted recovery to 73% of 2019's travel levels by year-end.
Chinese travelers
Tourism

China’s Great Reopening: Take 2

Remember the grand announcement of the “Chinese are coming” extravaganza in 2023? Turns out it was more of a slow dance than a stampede. Will 2024 finally be the year for the potential great return of the Chinese tourist?
Peden Doma Bhutia |