Chinese Outbound Travel News

Outbound tourism from China has been a major force in the global tourism industry before the pandemic. In 2019, Chinese travelers made 155 million trips abroad and spent almost $255 billion, amounting to 14% of global tourism revenue. The number of total outbound trips from China is expected to surpass 200 million in 2023 and 365 million by 2030. This would mean a significant recovery and growth for the global tourism industry. Follow news about this below.

European Destinations Are Trying to Stand Out to Chinese Travelers

More destinations understand that WeChat is a different ball game than western channels and they're getting smarter about how to reach Chinese travelers on the platform. The challenge is showing how Paris, for instance, is different from a city in Belgium or Germany that also wants to attract more tourism.

5 Charts Showing the Rise of Independent Chinese Travelers

We're still many years away from seeing a tipping point when more Chinese travel independently than with tour groups. But this data should be a wake-up call to destinations and travel brands that a shift is already happening in some places and for some segments of the market.

The Rise and Fall of China Outbound Travel to South Korea

China outbound travel is booming and has a long way to go before maturity. Individual destinations should pursue the market, but be cognizant of the risks. South Korea serves as an example of what can happen when the Chinese government changes course.