China's tourism experts warned the industry to prepare for the return of the Chinese traveler months ago — meaning active destination promotions with special packages catering to China's reopening should already be in place. We will know how well it heeded that call in the days ahead.
An ever-growing roster of countries placing new testing requirements on Chinese travelers is sparking an outcry, particularly across Europe, but any calls to scale back pre-departure requirements will likely fall on deaf ears.
As countries like Saudi Arabia and Qatar turn towards tourism to diversify the economy, Dubai wants to make sure that its position as the top tourism destination in the region is maintained.
Thanks to China's strict zero-Covid policy, the global tourism industry made due without the world's largest outbound tourism market. Given how painstakingly slow the country has been to relax restrictions, tourism businesses would be wise to have learned their lessons about depending on the Chinese market even if it fully reopens in 2023.
Trip.com knows better than to just make tall claims on a travel rebound even as the company witnesses a surge in search volume for inbound and outbound travel.
If and when outbound Chinese travelers return, they will be a post-pandemic version of their former selves with altered likes and dislikes. Old-school marketing may fall flat.
Hilton's brand development formula is working. Never say never on acquisitions, but Nassetta doesn't want to be distracted by disadvantages inherited from rivals.