This move of tapping into influencer marketing is part of a broader push to digitally transform Thailand’s tourism industry. This also keeps pace with a global trend where social media personalities play a significant role in shaping travel choices.
2024 might be the year we finally stop comparing South Korea's tourism numbers to 2019. This year, South Korean arrivals could set a new standard all on their own!
The weak yen has definitely boosted Japan's tourism industry, but as the country rides this wave of visitors, it’s going to be a tightrope walk — balancing the economic gains with the realities of overtourism.
In the fiercely competitive tourism landscape, where every destination is racing to attract more visitors, Thailand knows it has to move quickly and decisively. That's why it's no surprise the country is already set with its tourism strategy for 2025, looking to get ahead of the curve.
Ever snagged a dirt-cheap tour package and thought you hit the jackpot, only to find your guide dragging you from one souvenir shop to the next? Well, guess what? You’ve just been on a dumping tour.