Get ready to pay high lodging taxes in New England, and possibly high taxes in other states that leave the decision to tax hotel room rentals up to municipalities or counties.
It can be difficult to select a tourism slogan that resonates with locals and visitors so most tourism marketing agencies build and iterate on themes that work rather than try to strike ad gold more than once.
Funny that Discover New England deleted Connecticut from the map when the state didn't pay its dues. But the embarrassment was a kick in the pants to a state that has historically done a poor job promoting what it has to offer.
TV spots are marketed wisely: leisure ads go to New York for weekenders and day-trippers, while business-focused ads are aired nationally and likely benefit from the state’s proximity to Manhattan.