Articles tagged “Conrad”

Hilton is wise to fine-tune its brands, adapting them for localized appeal in emerging markets. It will also need to develop relationships with the next generation of owners if it wants to expand its empire.

International expansion is a crucial part of IndiGo's 2030 vision. It is placing strong emphasis on codeshare agreements to achieve this goal.

When it comes to designing logos, luxury brands are generally risk-averse. That's even the case in the hospitality industry, where brands are always trying to promote their singularity. The names may change, but the colors stay the same.

User-generated content is low on cost, and high on returns on engagement, but it's not always being utilized by hotel brands to its greatest advantage says a new report from consultancy firm L2. But is having a lot of UGC necessarily a good thing, or are there better ways for hotels to use them to their advantage?

Conrad's "Smart Luxury" positioning is an attempt to expand on the "personal" and "experiential" luxury memes, which have become overused cliches, with more indepth local travel options for successful, well-traveled professionals.