Post-pandemic trends are shifting the customer experience in educational tours to include pre-trip immersion through virtual tours. Their value cannot be underestimated.
Context is a scholarly tour business betting that digital marketing will let it replicate its model profitably worldwide. Other experiential tour businesses will watch with a skeptical (but hopeful) eye.
Onefinestay's parent company, Accor, and homesharing juggernaut, Airbnb, aren't the only companies interested in the traditional vacation rental market.
We've known this day would come for quite some time now. The only question left to ask is this: Can Airbnb succeed in becoming a "super brand of travel" like it aspires to be?