Articles tagged “creator”

With a shoppable IShowSpeed video, Expedia is trying to convert creator hype into transactions.

Two near-identical launches in five weeks prove that creator-led travel commerce is here. The hard part now is proving that a reel can turn into a booking, and deciding how much the companies are willing to spend before they have that proof.

Expedia's IShowSpeed partnership is another signal that creator marketing has moved from experiment to core strategy among travel brands — though it’s not yet clear how its social media impressions are converting to bookings.

Cruise marketing has long leaned on glossy brochures and TV spots. Virgin Voyages is turning its focus to bookings stemming from someone's For You page.