Articles tagged “creators”

With a shoppable IShowSpeed video, Expedia is trying to convert creator hype into transactions.

Expedia's IShowSpeed partnership is another signal that creator marketing has moved from experiment to core strategy among travel brands — though it’s not yet clear how its social media impressions are converting to bookings.

Content creators solve a problem Airbnb has been chasing for years — getting locals to book experiences in their own cities.