Articles tagged “cruise lines”

The Great Travel Industry Recovery Debate and 12 Other Coronavirus Stories This Week

Bear or bull? There are diverging options about an economic recovery and McKinsey covered various scenarios. In other coronavirus stories this week, Booking Holdings applied for UK and Netherlands government relief, the U.S. travel industry has a wish list for the next relief package, cruise lines appear ready to defy a no-sail order, and hospitality students see the job market disappear.

U.S. Travel Ad Spending Plunges 90 Percent in March

Quarantines and lockdowns are driving huge spikes in online traffic, and digital marketing may be more effective than ever when the crisis ends. In the meantime, ad tech companies need to prove their worth by helping suppliers plan how to re-activate their marketing campaigns at the right time — and in the best ways.