Articles tagged “cruise lines”

Passengers may not care much what executives at cruise companies earn, but it's instructive to realize what goals those CEOs are driven to reach.

Higher-than-expected cruise passenger counts are good news for an industry that saw much slower growth just a few years ago. A lack of high-profile disasters has been helpful, and cruise lines are getting better at promoting themselves and expanding into new markets.

Who says you can't dream big — or small? Just don't ask us to pitch on Shark Tank, please. Also, this is why we're writers and not entrepreneurs.

As cruise executives often say, having ships all over the world means some areas boom while others struggle. At the moment, China-Korea tensions are hurting Royal Caribbean's business in Asia, but other regions are strong.

Cruise marketers may already know to pursue millennials and families, but those two groups are incredibly diverse and warrant better targeting.

Listen for insight into how cruise leaders are thinking about cultivating future customers.

The "world's largest cruise ship" title gets a lot of attention from cruisers, and Royal Caribbean knows it can pretty much apply the term to any of its Oasis-class ships. More important than a title is the experience, and the cruise line seems to have found the right mix of features to get passengers on board.

Like other cruise lines, Norwegian is thinking far into the future when it comes to China. Will the fledgling market keep up with the supply growth?

Norwegian Cruise Line still has three extra-large ships on the way, but it looks like the company's future fleet is being designed for flexibility.

With Carnival Cruise Line now in the mix, all the major mass-market cruise lines now have Cuba on the horizon. The question now is how travelers will respond.