Articles tagged “cultural experiences”

More and more travelers are seeking play activities as a means for self-fulfillment, looking inward as a source of travel inspiration. Destinations that embrace entertainment, sports, and cultural tourism will be better positioned to attract both regional visitors and international travelers.

The tours and experiences space is rapidly evolving. Not only is this a major opportunity for tour operators and travel agents, but for other travel sub-sectors as well.

Today’s travelers seek out cultural experiences, often choosing destinations that spark their curiosity. Hotel brands that empower guests to imagine themselves as locals will be well on their way to providing truly authentic cultural immersion.