Articles tagged “data”

The SiteMinder IPO in Australia served as inspiration for numerous travel tech and data intelligence companies, including OTA Insight. The latter hopes that Spectrum Equity can help OTA Insight make a similar leap.

Event tech providers take different approaches to how they collect and manage attendee data. Now, there is growing concern among organizers about how this data management may impact them down the road.

Familiar themes such as personalization, loyalty, omni-channel, and end-to-end experiences are still front of mind for travelers as the recovery begins, albeit with a refreshed focus. Access to real-time, accurate, and first-hand data needed to satisfy these demands — and others — is even more foundational for any travel or hospitality company post-Covid-19 than it was before.

There’s one thing we know for sure: Travel will be back in 2021. But it won’t look the same. For travel brands, actionable data from hyper-targeted customer listening will be the key to regain and earn trust, win market share, and ultimately succeed in a post-Covid world.

Airbnb sees recruiting new hosts as vital to its future growth but it hasn't reversed a significant decline in its ranks. Macroeconomic trends will likely reverse the trend, but the competition to win hearts and listings is getting intense.

With so much valuable customer information being processed each day, hotels are prime targets for data breaches. It’s vital that they stay abreast of how they can protect their guests as data security evolves and technologies and threats change.

Given Google's global market clout, none of its product introductions and activities should be dismissed. But Expedia's CEO Peter Kern got feisty and made a good point that Expedia has transaction data, which can be more useful for hotels and tourism boards, than mere search data. Unless Google ups its booking game, and then all bets are off.

Google's new tourism-oriented tools, two of which are open to non-customers, may be useful to small enterprises, and could help Google win new business.