Articles tagged “data”

This deal reflects a broader trend of hotel operators and owners seeking tools to analyze their data. The old way of using a mess of spreadsheets became unmanageable during the labor crunch.

As travel rebounds, revenue managers looking to capture demand and drive profitable growth need to balance scalable automation with a customer-focused strategy. Cloud-based tools that deliver personalized offers and react quickly to changing consumer preferences can help.

In this recent webinar, Amperity, Amadeus and Microsoft explored how travel brands can use customer data from all sources — not just rewards or loyalty — to differentiate, retain, and energize their customer base through positive, immersive digital experiences.

In this video conversation from the 2021 Skift Aviation Forum, we hear from Alex Mans, founder and CEO of FLYR Labs, and Dan Marcec, research editor at SkiftX, on how artificial intelligence and deep learning tech can give travel businesses crucial data insights to help make smarter and more profitable decisions.

The SiteMinder IPO in Australia served as inspiration for numerous travel tech and data intelligence companies, including OTA Insight. The latter hopes that Spectrum Equity can help OTA Insight make a similar leap.

Event tech providers take different approaches to how they collect and manage attendee data. Now, there is growing concern among organizers about how this data management may impact them down the road.

Familiar themes such as personalization, loyalty, omni-channel, and end-to-end experiences are still front of mind for travelers as the recovery begins, albeit with a refreshed focus. Access to real-time, accurate, and first-hand data needed to satisfy these demands — and others — is even more foundational for any travel or hospitality company post-Covid-19 than it was before.

There’s one thing we know for sure: Travel will be back in 2021. But it won’t look the same. For travel brands, actionable data from hyper-targeted customer listening will be the key to regain and earn trust, win market share, and ultimately succeed in a post-Covid world.