Theaters and arenas are becoming year-round brand real estate for airlines targeting premium customers. Whether that presence pays off in bookings, rather than just awareness, remains to be seen.
Delta has spent much of 2026 building up its presence in Asia partly in an attempt to gain more market share in the Pacific from its major rival in the region, United.
The airline industry is arguing surveillance pricing is different from dynamic pricing. But as airlines get more sophisticated in their use of AI, the issue isn't going away.
Airlines are betting that they can hold onto their pricing power even as the price of fuel decreases due to strong demand and fewer competitors in the industry.
Delta is not hiking fees on its credit cards even as its competitors continue to increase annual fees and roll out premium travel credit cards in an increasingly saturated market.
After a frenzy of speculation about airline M&A, talks have dried up. The industry is too consolidated for the big carriers to merge, and the smaller ones don't have viable partners.