Articles tagged “direct booking”

Wars aren’t won overnight. If hotels really want to make some inroads in taking back market share from online travel agencies, and owning the customer relationship entirely, they need to wage an all-out offensive that goes well beyond direct bookings.

Choice thus joins its peers and fellow Room Key partners, Marriott, Hilton, InterContinental, Hyatt and Wyndham in luring customers to book direct.

Quintessential North American vacation destinations like Orlando, Las Vegas, and the Caribbean remain popular with travelers despite global vacation booking trends shifting to more diverse countries and cities.

Red Lion Hotels is bucking the direct bookings push adopted by the likes of Marriott, Hilton, Hyatt, InterContinental Hotel Group, Choice Hotels, Wyndham, and other big hotel players. Here's why.

Marriott is already one of the biggest players in the hospitality industry and in a few months, it'll be the biggest. Whatever the company decides to do — whether that's speaking up for LGBT rights and issues or pushing more direct bookings — is having a larger impact on the industry as a whole, and we spoke with CEO Arne Sorenson for his take on those issues, and other big challenges facing hospitality.

Shifting consumer demands for new destinations and more experiential trips may have finally caused a big impact on the way tour operators sell vacations.

By letting guests bid for rooms and getting hotels to engage in this practice, more guests are encouraged to book direct and understand the benefits of doing so.

Loyalty isn't necessarily a dying breed among millennials if a brand knows how to make a program appealing to their spending and lifestyle habits outside of travel. That means doubling down on experiences and diversifying how points are earned.

We knew this day would come.

Your move, Expedia and Priceline.