Articles tagged “direct booking”

Now that Marriott, Hilton, Hyatt, and InterContinental have all joined the fray, it'll be interesting to see how the online travel agencies respond.

Marriott may have won Starwood in the bidding war of the year (thus far), but it's clear there's a lot of work that lies ahead for the company as it prepares to close its big deal by mid-year.

Online travel agencies and the looming Starwood-Marriott merger won't get Hilton down, according to Hilton's CEO. Solid first quarter earnings suggest a stable year ahead for the company. But will alienating online travel agencies and pursuing an asset-light strategy ultimately result in success? We'll have to see how the rest of the year plays out.

As airlines seek to reclaim profits and acquire new customers, they must face complex relationships with OTAs and metasearch engines. Download this report for free!