IHG is adjusting its services to cater its customers where they are connecting to the hotel company, which is increasingly through mobile apps and less through web pages.
A glitch is a profit death sentence for airlines from El Al to United who are pressured to honor sales via social media; however, Alitalia scraped by without having to honor the tickets acquired for free.
This clever startup partnership will both draw new users to the startup services and give event planners an incentive to use Eventbrite to offer attendees the extra perks.