Disney and Universal keep fighting for visitors — and more tourist dollars. Will new attractions be enough to attract newcomers and repeat business alike?
The election of Donald Trump shows that a CEO can mount a successful run for president, though reality TV stardom also helps. If Bob Iger is serious about a future in politics, we expect Disney to name a successor soon and free him up to focus on campaigning.
Theme parks were the best performers during the first fiscal quarter despite some attendance declines, and Disney has a pipeline of new openings in the coming years that should keep the segment comfortably in positive territory.
Disney's international parks act as key consumer touch-points that drive brand awareness and cross-monetization of content in new markets. Macroeconomic issues in outbound mainland China tourism have impacted Hong Kong recently, but those pressures are abating and new park expansion projects should stabilize attendance trends.
Disney's unique theme park experience gives the company strong pricing power in the U.S., allowing Disney to consistently raise ticket prices above the inflation rate while growing attendance at the same time. By owning hotels on its properties, Disney is able to maintain an immersive experience, leading to high occupancy rates and steady growth in spending per room. The theme parks feed the hotels with guests and the hotels reinforce the park experience. This has, and will continue to be, a lucrative cycle for Disney.
Disney is a case study for travel and hospitality companies on how to think and look outside of travel, when building globally successful businesses and brands.
Disney has a lot of plans for its theme parks — more hotels, attractions, price levels, and intellectual property tie-ins. As the current CEO prepares to depart in a year and a half, we're getting more curious about who will replace him, and what that person's vision will include.
Today's theme parks are a far cry from the previous generation. Disney is still setting the pace, but the offerings, pricing, and technology are evolving fast.