The aviation industry in the Middle East has greatly benefited from its strategically important geographical location, that enables airlines to establish easy connections to continents across the globe.
Brand USA's recent sales mission in India and the US Consulate's all-hands-on-deck approach to reduce visa wait times surely highlight the importance of India as a source market. But a waiting period of almost eight months for visas is still an incredible test of patience.
With an ambitious strategy to increase visitors to more than 100 million annually by 2030, Saudi Arabia clearly doesn't want to be caught off guard with inadequate infrastructure.