Today’s edition of Skift’s daily podcast explains why Airbnb is exiting China, how Doha rose to the top of the most-searched list, and pivotal moments in the history of short-term…
As football fans from around the world make a beeline to catch their favorite stars in action, Doha becomes the top trending destination. However, being the most geographically-compact World Cup host comes with its own set of challenges.
As it prepares to host Middle East's first-ever FIFA World Cup, Qatar expects the event to offer unique marketing potential to place the destination firmly on the tourism map. But for a country whose pre-Covid arrivals stood at 2.1 million in 2019, a goal of 1.5 million tourists for the two months of the tournament sounds overly ambitious.
Travel agencies are busy deploying plans to help Latin American fans pay for flights and lodging for the FIFA World Cup in light of steep exchange rates. Those rabid fútbol fans are topping the global demand lists for tickets.
The World Cup is a forcing factor for an incredible amount of change in a short time for Doha. Qatar has succeeded in opening up a bit, bringing culture and hospitality front and center, and drawing from interesting global references. But as the country careens toward its deadline, it also needs to make sure the customer experience of getting into the country is up to standard.