After the darkest two years in the history of the hotel industry, 2022 offered a chance to smile again. The party from pent-up demand can’t last forever, though. As revenue managers look ahead to 2023, it’s time to double down on digitalization efforts and rethink the approach to data analytics.
As new booking windows and travel patterns reshape the hotel industry, artificial intelligence works most efficiently when it’s assisted by the knowledge of experienced revenue managers. “Controlled automation” is the answer to a successful dynamic pricing strategy that gives independent hotels an advantage in a competitive landscape filled with big brands.
Revenue managers have much to gain from digital transformation, from providing them with new ways of analyzing and converting data into timely decisions, to increasing reliability and flexibility — all while enhancing the on-site guest experience.
As travel rebounds, revenue managers looking to capture demand and drive profitable growth need to balance scalable automation with a customer-focused strategy. Cloud-based tools that deliver personalized offers and react quickly to changing consumer preferences can help.
IDeaS, which makes software to help hotel owners set their room rates, boosted its financial performance in 2020 without layoffs. But this year brings unique market conditions for its hotel customers. So a lot depends on the launch of its new service, Optix.
Amateurs cut rates to fill hotel rooms. Pros take more sophisticated approaches, such as coordinating to stimulate demand from the most profitable customers.