Sonder has recently struggled, having not been profitable since going public in a blank check deal in 2022. The heft of Marriott's distribution system will boost the company. Marriott will gain access to Sonder's units, many of which are roomy apartment-style lodging and in neighborhoods where it's hard to build hotels.
As Oyo keeps pushing forward in Europe, snapping up Checkmyguest and its affiliates drives home the company’s determination to carve out a spot in the global vacation rental market.
In 2023, Booking and Expedia spent a combined $13 billion on marketing, with Booking demonstrating better efficiency and global reach. While both still invest heavily in Google, they're shifting towards alternative marketing strategies like price discounting and B2B channels.
Regulators aim to curb digital chicanery. Their target: fake AI reviews, paid praise, and biased endorsements from influencers. But policing the sprawling review ecosystem may become a headache for many.
The new CEO will have to figure out exactly what Inspirato will be. Is it the "luxury hospitality company" of 2019, the "innovative luxury travel club" of 2024, or something else.
With Brad Handler out as chairman and his brother Brent Handler having given up the CEO role nearly a year ago, this deal represents a changing of the guard at Inspirato.
Ariane Gorin is not going to be a Peter Kern clone in her new role as Expedia Group CEO. Among her first acts was to pause the international rollout of the Group's One Key loyalty program.