Southwest’s reversal on baggage fees is part of an avalanche of major changes the carrier has made within the past year. Is Southwest catching up to its competition or is it losing its uniqueness?
The move marks another major shift for Southwest, which had long resisted online travel agencies and encouraged direct bookings as a way to boost customer loyalty.
The layoffs are the first in Southwest’s 53-year-old history as the carrier faces pressure to boost its bottom line following a bitter battle with activist investor Elliott Investment Management.
Following a bitter battle with an activist investor, Southwest is pausing corporate hiring and most summer internships to cut costs and improve margins.
Southwest had a rough going over the past few months, but CEO Bob Jordan says he has a plan. The Southwest experience may not look too different from other airlines.
Gangwal’s appointment marks the end of a tense battle with activist investor Elliott, which had long been pushing for significant leadership changes at Southwest.