Released April 2015: Welcome to the Europe installment of Skift’s annual State of Travel report, a series focusing on individual major global industry regions.
By pooling resources, the national DMOs can build on each others' strengths and expand Europe's exposure for corporate travelers and meeting attendees beyond the traditional first-tier countries.
Booking.com likely faced penalties and findings that it infringed on competition laws if it hadn't come to terms with regulatory authorities in France, Italy and Sweden. This agreement appears to disadvantage Booking.com versus its competitors -- unless authorities compel them to sign similar pacts.
Travel Leaders Group may see an opening to acquire some travel agencies in Europe to fuel its growth while American Express Business Travel figures out how a proposed joint venture with a private equity group is going to work.
For being one of the biggest source markets of travelers for the rest of the world, Europe still has a long way to go to build up travel startups into larger, long-lasting and successful companies. The biggest successes may end up coming out of Russia rather than the rest of Europe.
As competition increases for a growing number of travelers, airlines and hubs are looking to differentiate themselves with superior food, local culture, and family-friendly services. Those that build the reputation now will be guaranteed a larger share of future family travel.
Chinese tourists are said to be taking over Europe, but before them were Russians, Brits, and an ever changing wave of foreigners that tourism-dependent destinations sought to accommodate and attract.
Travel companies need to figure out where and when to reach their consumers on a growing number of platforms. This survey found that many tablet users are young, middle-class, and looking to book a trip one to three months ahead of departure.
EU's Single European Sky aims to offer cheaper flights and fewer delays, although its timing might be off as member nations' short term plans vary in efforts and airlines will face higher costs for reorganization.