Booking.com's appeal of the adverse European Commission decision on its merger with eTraveli Group will take years to play out. If self-styled "bigger fish" eTraveli is still around for the taking, it would cost considerably more.
This is might be called Booking Holdings statement of objections to the EC’s statement of objections to the eTraveli deal. This dust-up is heading for the courts.
If the European Commission's decision isn't overturned, one implication may be that Booking.com would be precluded in practice from making major acquisitions. Period.
Tripadvisor's generative AI entry is playing to its strengths — tours and activities, and restaurant reservations. Hotels? Maybe they'll get added later.
The European Commission's logic appears to be that any strengthening of Booking.com — even in its flights business — would bolster its grip on the hotel business. Deal or no deal, Booking is committed to expanding in flights.
Google made changes to Google Flights and Hotels related to transparency in hotel reviews and pricing under pressure from the European Commission — but stopped short of making those modifications…
European regulators are now catching up on the latest internet technologies when it comes to travel. Hopefully they are not as slow in the implementation phase.