Articles tagged “event tech”

Over a 10-year period to 2020, LinkedIn took its annual revenue from $243 million to $8 billion — and it now boasts close to 800 million users. Now that it’s launching its own event platform, will it quickly dominate the space?

EventMB’s State of the Event Industry survey results revealed many interesting findings, but the most surprising might have been that comfort levels with event tech appear to be dropping. What do these results tell us about the industry and where it’s going in 2022?

Vaccination programs have played a major role in the return to in-person events, but they’ve also brought extra logistical challenges: Many planners now have to verify the vaccine status of attendees. Fortunately, some event tech providers now offer solutions.

Event tech providers take different approaches to how they collect and manage attendee data. Now, there is growing concern among organizers about how this data management may impact them down the road.

As hospitality and event professionals adjust to the new group business and meetings landscape — likely to consist of a mix of in-person, virtual, and hybrid events — getting digital marketing right is key to standing out to potential planners and buyers. Cvent’s new eBook lays out everything you need to know about digital marketing for hotels and venues for 2021.