Expedia News

Advertising such as bidding programs can be a higher margin business than transactions for online travel agencies. It looks like Expedia, at least, wants to get involved in that bidding revenue that Google and metasearch players have generated for years.

With a seemingly endless array of options for consumers to book their travel, it's important to understand attribution and what influences consumers decisions. Download Expedia's Traveler Attribution Study to learn more!

Expedia's acquisitions in 2015 made it more of a U.S.-focused company, a weakness it intends to rectify in coming years. Meanwhile, the market share impact of its buying spree won't really be felt until 2016 and beyond.

The gorgeous new film from Brand USA will likely encourage families around the world to visit America's national parks.

Expedia inherited some minority investments in travel startups from HomeAway and Trivago, and made a few of its own in 2015. Look for Expedia to spread its money around in 2016, making additional minority investments, as well as a big acquisition or two.

The integration of Orbitz for Business into Egencia is nearing its conclusion.

Expedia checked off several items atop its acquisition shopping list in 2015 but it isn't done yet. As its CEO says, "We will continue to shoot bullets and see what's out there in the world."

Expedia is upsetting the proverbial apple cart in introducing hotels bidding against one another for prime placement in Expedia's search results. It's a bold move that could have a far-reaching impact across the online travel agency and hotel industries.

Don't downplay the importance of intangibles and narratives in the online travel business. Expedia won 2015. Booking.com won't sit back in 2016. In this transitional year in online travel and lodging on so many levels, you can expect that Booking.com will be heard from.

What do you get the online travel agency that seemingly has everything it can have? Several majority investments, apparently, as Expedia is on an investment spree of sorts across various sectors of the travel industry.