Wyndham is recognizing that its frequent guests like doing things, not just sleeping in rooms. Its loyalty members can now trade points for experiences like sold-out concerts and sports events.
The latest version of Airbnb Experiences won't be a slam dunk even with a $250 million investment, and Airbnb hiring staff with experiences on their resumes.
The platform is offering experiences only available with Airbnb, like classes with Michelin star chefs and hang-out with singers, to differentiate itself from competitors.
Airbnb’s latest push into locally run experiences and on-demand amenities marks a strategic move to capture more of the $1 trillion travel experience economy.
That Indians are keen on experiencing live events is now well-established. But their growing affinity to combine these events with extended stays and local exploration is becoming a major economic driver.
CEO Brian Chesky has been pushing the idea for a while that he wants to expand beyond the core business of short-term rentals. Now the company is investing upwards of $250 million.